The SearchUO is a store which supposedly sells items and gold in the game Ultima Online. Places like SearchUO have been around for many years, some have been more honest than others. A more reputable dealer could be found by visiting UO King: https://www.uoking.com/ Sometimes people think they are getting a good deal but really aren't so its best to always shop with places like UOKing. When things first started everyone just offered gold but as the years pressed on services became available and so did item inventory. You can now shop items for origins in-game store or head over to the shop different items.